The vehicle was unveiled as the 308 RCZ concept car at the 2007 Frankfurt Auto Show. The RCZ was developed as a showcase concept car, but after receiving considerable critical acclaim, Peugeot put the RCZ into production, retaining many of the concept's features. The RCZ has a double-bubble roof inspired by Zagato.

Launched into production in April 2010[5] and available in nearly 80 countries as of 2013,[6] the RCZ was officially unveiled at the Frankfurt Auto Show in 2009. Gasoline engines are based on the Prince series, while diesel engines are part of the HDi series. The RCZ was developed under the code name “T75.”.

The 30,000th RCZ was assembled in June 2011. The 50,000th RCZ was built on February 14, 2013, and was painted red. After a production run of nearly six years, the last Peugeot RCZ was assembled at the Magna Steyr plant in Graz in September 2015.

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