"A Gr.3 machine that combines luxury with competition performance."

In April 2021, Hyundai's new premium brand, Genesis, unveiled its Genesis X concept, the brand's interpretation of how GT cars could look in the future.

The front fascia features the shield-shaped crest grille that has become the brand's signature design element. Two lines stretch from the grille to past the front wheel arches and reappear again at the rear of the car to form the taillights. This new-generation example of car styling is part of Genesis calls its "Athletic Elegance" design language.

This car was more than a concept, as Genesis also created a racing edition for Gran Turismo that was inspired by the Genesis X. The Genesis X Gr.3 is a serious Gr.3-spec machine designed to compete in Gran Turismo's fierce championship competition.

The X concept was originally designed as an electric vehicle, but the Genesis X Gr.3 is equipped with a conventional gasoline engine. Thanks in part to forced induction, it produces 542.4 HP. To house the race car's larger tires, the body was widened to 1,991 millimetres (78.4 in), while aerodynamic improvements were added to the underside. Also, a larger rear wing helps make this machine look race-ready.