The vehicle was showcased as the 308 RCZ concept car at the 2007 Frankfurt Auto Show. The RCZ was developed as a showcase concept car but after receiving considerable critical acclaim, Peugeot put the RCZ into production, retaining much from the concept. The RCZ has a double-bubble roof inspired by Zagato.

Launched into production in April 2010[5] and available in almost 80 countries as of 2013,[6] the RCZ was formally introduced at the Frankfurt Auto Show in 2009....