The vehicle was showcased as the 308 RCZ concept car at the 2007 Frankfurt Auto Show. The RCZ was developed as a showcase concept car but after receiving considerable critical acclaim, Peugeot put the RCZ into production, retaining much from the concept. The RCZ has a double-bubble roof inspired by Zagato.

Launched into production in April 2010[5] and available in almost 80 countries as of 2013,[6] the RCZ was formally introduced at the Frankfurt Auto Show in 2009. Petrol engines are based on Prince series while diesel is part of the HDi series. The RCZ was developed under code name “T75”.

The 30,000th RCZ was assembled in June 2011. The 50,000th RCZ was built on 14 February 2013 and was painted red. After a production period of almost six years, the last Peugeot RCZ was assembled in the Magna Steyr Graz plant in September 2015

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